Visitors to the GoGayMexico.com Network are affluent, highly educated and brand loyal consumers with high disposable incomes. The GoGayMexico.com Network provides the perfect medium for advertisers to reach gay consumers who spend over $625 billion each year on products and services, supporting those businesses who advertise in gay press.

Marketing and reaching the LGBT (Lesbian, Gay, Bisexual, and Transgendered) community is a very specific task requiring both knowledge of your product and an understanding of the market. Forrester Research estimates there are more than 7 million LGBT consumers generating more than $41 billion USD per year on personal and leisure travel. LGBT travelers are also more likely to use online travel booking services than straight travelers.

To successfully market to LGBT travelers, you must understand that success depends on offering the right travel content, presented in the right way. Getting your business presented in the proper light is the most important element in developing a successful LGBT leisure travel business strategy. Your overall marketing plan is more important than social media, mobile, or online marketing alone. In developing your content remember to sell both LGBT and general interest products or services. 49% of LGBT leisure travelers take trips to visit family and friends, so provide easy access to, and promote your mainstream message and content. Make it clear why your business is of interest to an LGBT consumer, as LGBT leisure travelers have unique concerns.

For example, is it acceptable for same-sex couples to hold hands at your restaurant, or kiss in public spaces of your hotel? Are there LGBT neighborhoods, restaurants or clubs catering to the community in your immediate area, and will hotel check-in be pleasant or awkward? These are not unimportant details, as 31% of LGBT travelers avoid cities and destinations where they feel unwelcome in the community, and 32% avoid hotels where written or visual copy fails to make them feel at home.

This is about business, we're talking $41 billion USD worth, to be exact, and not the politics of the LGBT lifestyle. There are some destinations and service providers that have benefited from this alliance, such as Philadelphia whose VisitPhilly.com site includes a link to LGBT content, Kimpton Hotel & Restaurants, and Expedia to name a few. Make sure your LGBT content is ‘upfront’ and visible, not hiding behind pages of other things, preferably starting out on your home page with a direct LGBT link.


GO GAY! NETWORK CUSTOMER STATISTICS:

AGE   Median 41 Under 21 2% 21-24 3% 25-29 11% 30-34 14% 35-39 18% 40-44 17% 45-49 13% 50-54 10% 55-64 9% 65+ 3%

GENDER   Male 87% Female 13%     INCOME   Median HHI $94,500 USD Average HHI $133,000 USD     EDUCATION   Attended College 92% Graduated College 70%

OCCUPATION   Professional (Doctor, Lawyer, Accountant) 32% Officer/Owner/General Manager (President, V.P., Self Employed) 38% Technical (Scientist, Engineer, Computer Programmer) 17% Sales/Marketing 11%     RELATIONSHIP STATUS   In Committed Partnership 59% Single 41%

BUYING HABITS       Traveled in past 12 months: 90% Take 2+ personal trips (four or more days) 75% Take 2+ business trips 56% Own their own home 62% Invest in stocks/mutual funds/IRA/401k 88%

Drink wine and spirits 90% Spend $250+ per month on grooming aides 84% Spend $400+ per month on clothing 78% Spend $1,500+ per year on electronics 75% All data from customer surveys returned in 2010-2011